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In general, the normal trend of shopping was to go to regular/specific shops and make all the purchases but with the development of new technologies Indian retail is going through complete business transformation that not only boosting the changes in customer shopping behaviour and preferences but also increasing the customer expectations.
Indian Retail industry is one of the fastest growing markets in the world. It contributes 10% to Indian GDP and 8% to the employment. Its the world's fifth largest and preferred global destination in the retail.
Continuous evolution in technology to improve the quality of life, is bringing in rapid changes to the consumers expectations and preferences.